Tuesday, May 24, 2011

Celebrity Management Company Approach Entertainment bags “The Bizz India 2010 Award”




Press Release

Celebrity Management Company Approach Entertainment bags “The Bizz India 2010 Award”

Mumbai: Approach Entertainment, leading Celebrity, Artist, Talent and and Entertainment Marketing Company , has recently bagged the world's most important business recognition, THE BIZZ INDIA 2010, for their business excellence at The Taj Mahal Palace & Tower Hotel in Mumbai. The award was given to Approach Entertainment in entrepreneurial category for its outstanding work in Celebrity Management, Artist Management, Talent Management and Entertainment Marketing Business. Please visit us at www.approachentertainment.com

Approach Entertainment is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24. He also worked an executive producer for a bollywood film and an expert on Film Marketing and Entertainment marketing Business.

Speaking on the occasion, Sonu Tyagi, Director of Approach Entertainment, said, “It is a great honour for us to receive this prestigious award. We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new entertainment marketing and Celebrity management initiatives and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”

The fast growing celebrity and artist management agency is already working in different sectors for leading companies and already launched verticals in Healthcare, Digital PR and Marketing and related services.

World Confederation of Businesses (WORLDCOB), an international organization, for the first time awarded many Indian companies with this prestigious award.

Approach Entertainment, a first-of-its-kind Celebrity and Artist Management concern is one of the proud recipients of this award. The criterions that catapulted Approach Entertainment to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Entertainment fulfilled these criterions successfully.

Headquartered in Mumbai, India’s leading Celebrity, Artist, Talent and Entertainment Marketing company, Approach Entertainment, works for Corporate, Finance, SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors. Apart from its own offices in New Delhi, Gurgaon, Lucknow, Dehradun and Jaipur, Approach Entertainment, one of the reputed Celebrity and Artist Management companies in India has become one of the fastest growing Celebrity management agencies in Mumbai. Approach Entertainment has specialized divisions for Celebrity Management, Artist Management, Talent Management, Models Management, Film PR, Film Marketing, Advertising and Corporate Films Productions, Casting, Entertainment Marketing and Integrated Celebrity promotions etc. Over the last few years, Approach Entertainment has witnessed a staggering growth in terms of volume and quality in its Celebrity network.

Approach Academy, the brain child of Sonu Tyagi is a first-of-its-kind initiative to train the practicalities of growing PR, Media and marketing communications professions. Approach Communications is in talks to engage the renowned authorities in PR, Media Relations, Brand Management, Internet and Digital Marketing from all over the world time to time. The faculty of the Approach Academy will be a mix of professionals and academicians and the emphasis will be on the practical training and brightest students will be recruited in the company itself.

The award from WORLDCOB comes at a right time to Approach Entertainment, as this fast growing Celebrity Management agency in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand the reach in rural and semi-urban towns apart from its offices in Mumbai, Lucknow, Chandigarh, Dehradun and Ranchi.

As Sonu Tyagi elaborates, “This award will definitely boost our expansion plans and give us the impetus to launch new verticals.”

WORLDCOB has brands like THE BIZZ, considered the most important corporate
recognition in the world; BIZZTRAINING, a service that creates and develops
integrated training systems in areas of high business interest;
BIZZMARKET.COM, an exclusive portal for companies and entrepreneurs where
they can register and find offers and demands for products and services;
EXPOBIZZ, an international business convention; and BIZZNEWS, a media outlet
that provides information on the most significant economic and business events.

For More Info: Please Contact Mr. Sonu Tyagi

At Mumbai: 9820965004 Delhi: 9650984422

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachcom.com


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Wednesday, May 4, 2011

Celebrity Management Company ‘Approach Entertainment’ Engages Tanushree Dutta for Doha Qatar Club Event


Press Release

Celebrity Management Company ‘Approach Entertainment Engages Tanushree Dutta for Doha Qatar Club Event

New Delhi: Approach Entertainment ( www.approachentertainment.com ) , leading & award winning Celebrity Management, Events and Entertainment Marketing and integrated marketing communications group having pan-India operations covering urban and rural regions with a specialized verticals for Corporate, Healthcare, Pharmaceuticals, Education, FMCG, Films and Entertainment, Media, Real estate, Art & other sectors, has engaged Tanushree Dutta, Bollywood actress and former Miss India to crown the May Queen 2011 at a beauty pageant organized by the Doha Goans’ Sports Club at Ramada Plaza Hotel (Giwana Ball Room) in from 8.00 p.m. onwards in capital city of Qatar on May 5.

The charming and tall, Tanu as we call her, was crowned Miss India in 2004. She was also crowned Miss Confidence and Miss Beautiful Smile. She also went to participate in Femina Miss Universe 2004 pageant held in Quito, Ecuador and ended up amongst the top 10 finalists.

Tanu, easily got used to the limelight and of having her photos taken, so much so that at the end of her tenure as Miss India, handing over the title to Amrita Thapar, she still felt the need to continue to be popular, and this is what motivated her to join Bollywood. Her career as an actress started with 'Chocolate' in 2005, and then went on to star in Aashiq Banaya Aapne, 36 China Town, Bhagam Bhaag, Risk, Good Boy Bad Boy, Raqeeb, Dhol, Speed, Mr. Fraud, Dus Kahaniyan, Saas Bahu Aur Sunsex, Rokda, Apartment, Ramaa, Khiladi (2011).

Approach Communications has set up a specialized division ‘Approach Entertainment’ for PR Celebrity Management, Artist Management, Events, Talent Management, and Entertainment Marketing. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, CEO, Approach Communications, said 'Approach Communications believes in integrated marketing communications services and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively.

Sonu Tyagi has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In-film placements, marketing and other tie ups.

ABOUT DOHA GOANS’ EXTRAVAGANZA:

Doha Goans’ Sports Club (DGSC), the only Goan expatriate club in Doha, is all set to host the evening full of fun and excitement on May 5 at the Ramada Plaza in Qatar. The countdown for the May Queen Ball Dine and Dance 2011, to raise funds for the school for blind children in India has began, organizers say “The main attraction of the evening will be the crowning of the May Queen 2011 by Tanushree Dutta, the famous Bollywood celebrity.”

To keep the crowd rocking, India’s famous band the Black Slade from Delhi will be in action, to entertain. The organizers said there are many surprise prizes awaiting the public which will be given away for different contests and fun games, both for children and adults.Participants can win prizes in gold, various electronic items, watches, air tickets, hotel vouchers and other gifts.

They have also roped in another brand, 2 Sharp. Some of the team members are based in Kuwait. The Doha Goans’ Sports Club, which has promised a host of prizes, has also offered to waive entrance fee for the first 20 contestants who register before April 30.

Now coming to Approach Communications, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24.

Approach Communications, which is just in 7 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Delhi and branch offices in Mumbai, Gurgaon, Noida, Hyderabad, Lucknow, Chandigarh, Dehradun, Meerut and Ghaziabad. Agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. It has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full- fledged operations in Celebrity Management and Below the Line Promotions services as well.

Contact for More Info:

Sonu Tyagi at Approach Entertainment

Mumbai: 9820965004 New Delhi: 9650984422

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachcom.com