Wednesday, May 4, 2011

Celebrity Management Company ‘Approach Entertainment’ Engages Tanushree Dutta for Doha Qatar Club Event

Press Release

Celebrity Management Company ‘Approach Entertainment Engages Tanushree Dutta for Doha Qatar Club Event

New Delhi: Approach Entertainment ( ) , leading & award winning Celebrity Management, Events and Entertainment Marketing and integrated marketing communications group having pan-India operations covering urban and rural regions with a specialized verticals for Corporate, Healthcare, Pharmaceuticals, Education, FMCG, Films and Entertainment, Media, Real estate, Art & other sectors, has engaged Tanushree Dutta, Bollywood actress and former Miss India to crown the May Queen 2011 at a beauty pageant organized by the Doha Goans’ Sports Club at Ramada Plaza Hotel (Giwana Ball Room) in from 8.00 p.m. onwards in capital city of Qatar on May 5.

The charming and tall, Tanu as we call her, was crowned Miss India in 2004. She was also crowned Miss Confidence and Miss Beautiful Smile. She also went to participate in Femina Miss Universe 2004 pageant held in Quito, Ecuador and ended up amongst the top 10 finalists.

Tanu, easily got used to the limelight and of having her photos taken, so much so that at the end of her tenure as Miss India, handing over the title to Amrita Thapar, she still felt the need to continue to be popular, and this is what motivated her to join Bollywood. Her career as an actress started with 'Chocolate' in 2005, and then went on to star in Aashiq Banaya Aapne, 36 China Town, Bhagam Bhaag, Risk, Good Boy Bad Boy, Raqeeb, Dhol, Speed, Mr. Fraud, Dus Kahaniyan, Saas Bahu Aur Sunsex, Rokda, Apartment, Ramaa, Khiladi (2011).

Approach Communications has set up a specialized division ‘Approach Entertainment’ for PR Celebrity Management, Artist Management, Events, Talent Management, and Entertainment Marketing. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, CEO, Approach Communications, said 'Approach Communications believes in integrated marketing communications services and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively.

Sonu Tyagi has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In-film placements, marketing and other tie ups.


Doha Goans’ Sports Club (DGSC), the only Goan expatriate club in Doha, is all set to host the evening full of fun and excitement on May 5 at the Ramada Plaza in Qatar. The countdown for the May Queen Ball Dine and Dance 2011, to raise funds for the school for blind children in India has began, organizers say “The main attraction of the evening will be the crowning of the May Queen 2011 by Tanushree Dutta, the famous Bollywood celebrity.”

To keep the crowd rocking, India’s famous band the Black Slade from Delhi will be in action, to entertain. The organizers said there are many surprise prizes awaiting the public which will be given away for different contests and fun games, both for children and adults.Participants can win prizes in gold, various electronic items, watches, air tickets, hotel vouchers and other gifts.

They have also roped in another brand, 2 Sharp. Some of the team members are based in Kuwait. The Doha Goans’ Sports Club, which has promised a host of prizes, has also offered to waive entrance fee for the first 20 contestants who register before April 30.

Now coming to Approach Communications, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24.

Approach Communications, which is just in 7 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Delhi and branch offices in Mumbai, Gurgaon, Noida, Hyderabad, Lucknow, Chandigarh, Dehradun, Meerut and Ghaziabad. Agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. It has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full- fledged operations in Celebrity Management and Below the Line Promotions services as well.

Contact for More Info:

Sonu Tyagi at Approach Entertainment

Mumbai: 9820965004 New Delhi: 9650984422


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