Press Release
Celebrity Management Company
‘Approach Entertainment’ Engages Payal Rohatgi
for an Event in Goa
Mumbai: Approach Entertainment ( www.approachentertainment.com ) , leading & award
winning Celebrity Management, Events and Entertainment Marketing and integrated marketing communications group
having pan-India operations covering urban and rural regions with a specialized
verticals for Corporate, Healthcare, Pharmaceuticals, Education, FMCG, Films and Entertainment, Media, Real estate, Art & other sectors,
has engaged Payal Rohatgi, Bollywood
actress and Big Boss Participant for an Event in Cidade Resort, Goa.
Rohatgi made her Bollywood debut in 2002 with Harry Baweja's Yeh Kya Ho Raha Hai?,
a Hindi remake of the Hollywood teen flick American Pie. She appeared in the films, Plan (2003), Police Force(2003) and Rakht (2004).
In 2006, she got her
breakthrough with the film 36 China Town,
also starring Shahid Kapoor, Kareena Kapoor, and Paresh Rawal.[2] Later that year, she appeared in the critically
acclaimed Corporate,
in which she played the part of an item girl.
In 2007, her first
release was Priyadarshan's Dhol, produced by Percept Picture Company. She played the second lead
character, paired opposite Arbaaz Khan.
In 2008, she was seen
in a cameo opposite Ranvir Shorey in
PNC film Ugly Aur Pagli which was released in August. In
mid-September, she appeared opposite Irrfan Khan in
the TV18 film Dil Kabaddi. She played the role of an aerobics instructor
in the film. In August 2008, Rohatgi
appeared in season 2 of the reality television show, Bigg Boss on
Colors TV as a contestant.
Approach
Communications has
set up a specialized division ‘Approach
Entertainment’ for Celebrity Management, Artist Management, Events, Talent
Management, Films Productions, Line Productions for Films and Entertainment
Marketing services. It’s already offering PR, Media Relations, Image Management, Events
and Promotions, Digital PR and Internet Marketing and In-film Advertising
services to its MNC and Corporate client base, apart from
other Communications services like Brand Management, Public Affairs
services. The firm is one of the reputed PR Agency in India and has worked in
Entertainment PR Sector in the past serving film productions houses and some
noted celebrities.
Commenting on the Celebrity, Artists and Talent Management
initiative, Sonu Tyagi, CEO, Approach Entertainment, said 'Approach Entertainment believes in Integrated Celebrity Management
and Entertainment solutions and we have worked in Film and Celebrity management
in the past. From some time now, we have been developing our capabilities in
Events, below the line promotions, online PR and Digital Marketing and
celebrity management is our new initiative in this direction. We will not only
offer Celebrity Management and Engagement services but we will also focus on
Celebrity PR and Promotions services as well. The firm has already signed
few performing artists to market exclusively. The agency is also planning to
sign up some Bollywood personalities exclusively’.
Sonu Tyagi has worked in the film industry as an executive
producer for a film in the past. The agency has already handled 5 films for In-film
placements, numerous Celebrity Brand endorsements, Events, marketing and other
tie ups.
Now
coming to Approach Entertainment, It
is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before
launching his own PR and Communications firm at a very young age of 24.
Approach
Entertainment,
which is just in 3 years of operations; have
already handled leading companies, entertainment and social sector clients. The
agency is present in 7 cities of India with its headquarters in Mumbai and
branch offices in Delhi, Gurgaon, Noida, Hyderabad, Lucknow, Chandigarh,
Dehradun, Meerut and Ghaziabad. The fast growing Celebrity Management and
Entertainment Marketing agency has handled accounts like Dr. Morepen Ltd, Bajaj
Auto Ltd, Rathi Thermax, U.S.Writopia, SOS
Children’s Villages of India, Aaliya Productions, Greentech Foundation, General
Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped
Care Foundation, FMCG International , Jhankar Television, JMD Group among
others.
Agency is very excited about
future prospects and soon entering in publications in a big way. It has already
carved a niche in strategic rural communications services and pitching for new
clients are already on. Agency has worked across industries like FMCG,
Healthcare, Lifestyle, Entertainment and Films. Approach Communications has
full- fledged operations in Celebrity Management and Below the Line Promotions
services as well.
Contact
for More Info:
Sonu
Tyagi at Approach Entertainment
Mumbai:
9820965004
Visit us
at www.approachentertainment.com and www.approachcom.com
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