Tuesday, April 24, 2012

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

               Press Release

Celebrity Management Company ‘Approach Entertainment Engages Payal Rohatgi for an Event in Goa

Mumbai: Approach Entertainment ( www.approachentertainment.com  ) , leading & award winning Celebrity Management, Events and Entertainment Marketing   and integrated marketing communications group having pan-India operations covering urban and rural regions with a specialized verticals for Corporate, Healthcare, Pharmaceuticals, Education, FMCG, Films and Entertainment, Media, Real estate, Art & other sectors, has engaged Payal Rohatgi, Bollywood actress and Big Boss Participant for an Event in Cidade Resort, Goa.
Rohatgi made her Bollywood debut in 2002 with Harry Baweja's Yeh Kya Ho Raha Hai?, a Hindi remake of the Hollywood teen flick American Pie.  She appeared in the films, Plan (2003), Police Force(2003) and Rakht (2004).
In 2006, she got her breakthrough with the film 36 China Town, also starring Shahid Kapoor, Kareena Kapoor, and Paresh Rawal.[2] Later that year, she appeared in the critically acclaimed Corporate, in which she played the part of an item girl.
In 2007, her first release was Priyadarshan's Dhol, produced by Percept Picture Company. She played the second lead character, paired opposite Arbaaz Khan.
In 2008, she was seen in a cameo opposite Ranvir Shorey in PNC film Ugly Aur Pagli which was released in August. In mid-September, she appeared opposite Irrfan Khan in the TV18 film Dil Kabaddi. She played the role of an aerobics instructor in the film. In August 2008, Rohatgi appeared in season 2 of the reality television show, Bigg Boss on Colors TV as a contestant.
Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Artist Management, Events, Talent Management, Films Productions, Line Productions for Films and Entertainment Marketing services. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.
Commenting on the Celebrity, Artists and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said 'Approach Entertainment believes in Integrated Celebrity Management and Entertainment solutions and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively.
Sonu Tyagi has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In-film placements, numerous Celebrity Brand endorsements, Events, marketing and other tie ups.
Now coming to Approach Entertainment, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24.
Approach Entertainment, which is just in 3 years of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in Delhi, Gurgaon, Noida, Hyderabad, Lucknow, Chandigarh, Dehradun, Meerut and Ghaziabad. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.
Agency is very excited about future prospects and soon entering in publications in a big way. It has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full- fledged operations in Celebrity Management and Below the Line Promotions services as well.
Contact for More Info:
Sonu Tyagi at  Approach Entertainment
Mumbai: 9820965004
Visit us at www.approachentertainment.com and www.approachcom.com

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